Home Care — wholesale sourcing and export

Home care is where Türkiye's domestic manufacturing is deepest and where private label is easiest to start. Detergent, bleach, surface cleaner and wet wipe production capacity is broad, competitive and used to working to a customer's own brand — which is why this is the category we recommend first to distributors who want to own a label rather than resell someone else's.

It is also the category with the most destination-specific regulation. Concentration limits, hazard labelling, child-resistant closures and permitted fragrance allergens differ between the EU, the Gulf and West Africa. The formulation that ships happily to Iraq may not clear Rotterdam. We check before quoting.

Liquid home care is dense. Expect a 20' container to reach its payload ceiling with the box still visibly part empty — this is normal physics, not a loading mistake, and our calculator shows you exactly where it happens.

What we source in this category

• Laundry — powder, liquid, capsules, softeners
• Dishwashing — hand liquid, machine tablets, rinse aid, salt
• Surface and floor cleaners, degreasers
• Bleach, hydrochloric-based cleaners, limescale removers
• Bathroom and kitchen specialists
• Wet wipes, surface wipes and cleaning cloths
• Air care — sprays, gels, automatic dispensers
• Household paper — tissue, kitchen towel, toilet roll

Packing and loading

• Liquid concentrates are dense: payload binds first, and a 20' is usually the cheaper box
• Household paper is the opposite extreme — pure volume, High Cube every time
• Bleach and acid-based lines need segregated stowage and correct hazard marking
• Caps and closures checked for leak resistance on long sea legs

Documentation that travels with it

• Commercial invoice and packing list
• Certificate of Origin; A.TR or EUR.1 where applicable
• Safety Data Sheet (SDS) per formulation — mandatory, and the first thing a serious buyer asks for
• CLP-compliant hazard labelling for EU destinations
• GSO conformity and G-Mark documentation for Gulf destinations
• Manufacturer conformity and analysis certificates

Tariff classification. Predominantly HS Chapters 34 and 48, with Chapter 28 and 38 for specific chemistries. The exact commodity code depends on the individual product and is confirmed on the invoice.