Service
Category Management
The right products, in the right mix, for the market you actually sell into.
A range that sells in Romania will not sell in Iraq, and neither will sell in Germany. Flavour preference, pack size, price architecture, label language, religious certification and what the competition already occupies on shelf all differ. An exporter who quotes the same assortment to every market is not doing category management; they are moving whatever they happen to have.
We build the range around your market. That means asking what you already stock, what the gaps are, what your competitors are winning on and what price point the shelf supports — before proposing anything.
This is also where our one-pallet minimum earns its keep. Testing a fifteen-line assortment is impossible if the supplier quotes by the container. With mixed pallets you can put a real range in front of your customers, see what moves, and scale that instead of guessing.
What's included
- Assortment built for the destination market rather than our stock position
- Pack format and size recommendations matched to local price architecture
- Price-point mapping across entry, mid and premium tiers
- Gap analysis against what you already stock
- Label language and destination compliance factored in from the start
- Mixed pallets so a full assortment can be tested at low volume
- Seasonal and promotional planning where the category calls for it
- Replenishment rhythm agreed rather than reactive
Tell us the product, destination, quantity and Incoterm.
That is everything we need to come back with a costed offer. We usually respond within 3 business days.